Organizational Culture and Heinz Australia

1. Draw on each of the elements of the cultural web to discuss how the culture at Heinz Australia has changed and is continuing to evolve under Widdows’ leadership. The Paradigm: ‘Going backward’, unprofitable business, very negative, low-risk, ‘punitive’ culture, lack of nurturing and support of staff, little encouragement of new ideas, and a complex organizational structure. Are the Assumptions/core beliefs of Heinz Australia before. Myths and Stories: staff morale was low and turnover unacceptably high, very negative, low- risk, and ‘punitive’ culture.Symbols Aspects: Heinz Logo is known all over the world for their condiments and other food products. Mission and Vision statement that gives direction and goal in the businesss. Power Structure: It shows that Widdows have gained respect from the staffs, that which follows his authority. Organisational Structure: its hierarchical structure Control System: With the changes have made for th eir corporate culture, through being flexible by given the mutual respect and trust to the staff.It shows that it doesn’t have to monitor every time. Rituals and routines: Showing an initiative concern for their staff, such health and wellbeing, giving free membership to the gym, health care programs and such. 2. Based on your cultural web audit, identify the key forces for and against change. The key forces against change is staff turnover unacceptably high, low risk and punitive culture. With this culture, it will be difficult for the new management to adopt to changes.Moreover, Widdows as he pursued for transformational change when he became a Managing Director. It has change from negative to positive culture. 3. What appear to be the key strengths of the new culture? After the Widdows taking over as the new leadership, it helps the staff to enjoy by flexible working hours, have mutual respect and trust, ‘great place to work’ environment. Instead of being afra id to give new ideas, staffs are encouraged to share. 4. What aspects of the organization need to be monitored and sustained to nsure the organization does not slide back into the old ways of thinking and working? Continues providing of the new rewards and benefits system. Such as flexible working hours, free membership to the gym, health care, and others. More importantly the leaders of the organization should be in lined their purpose and objective with one another. Reference: Graetz, F. , Rimmer, M. , Smith, A. , & Lawrence, A. (2011). Managing Organisational Change (3rd Edition). Milton, QLD, John Wiley & Sons

Context in Frankenstein and Blade Runner Essay

The context of the time of writing is an integral part of a text’s composition and ideas. This notion is evident in Mary Shelley’s Frankenstein (1818) and Ridley Scott’s 1982 science fiction film, Blade Runner. They both address ideas contemporary at the time, but are both interconnected through a common questioning of what may happen if humans attempt to play god. As a romanticist, Shelley condemns Frankenstein’s intrusive attempt to play the creator. Scott spurns man’s ruthless ambition through a dystopian environment created through ruthless quest for profit by commercially dominant, greedy corporations. Both texts employ techniques such as allusion and characterisation to depict similar dystopian visions ensuing from man’s dereliction of nature. Composed during the Industrial Revolution at a time of increased scientific experimentation, Shelley warns and forebodes her enlightened society of the consequences which come about from playing god. She uses Victor Frankenstein as her platform, whose self-exalting line â€Å"many excellent natures would owe their being to me† represents a society engrossed with reanimation. Recurring mythical allusions to Prometheus, â€Å"how dangerous is the acquirement of knowledge† portray Victor as a tragic hero; a noble character whose â€Å"fatal flaw† of blind ambition ultimately results in his own downfall and dehumanization, â€Å"swallowed up every habit of my nature†. In addition, Victor’s impulsive rejection of his grotesque creation, leads to the Monster’s rebellion (â€Å"vowed eternal hated and vengeance to all mankind†). Despite the mismatch in time and context, Scott also incorporates similar elements of horror, but procures a man-made cataclysm that is a product of his own desire to achieve commercial dominance. Unlike Shelley’s moralistic warning, the flames in the opening scene highlight a dystopian world that has already reached an undesirable outcome. Revising Victor’s undermining of God’s prerogative, Scott conveys Tyrell’s capitalist fixation through his mantra â€Å"commerce is our goal†. The composer reinforces this through multiple low angle shot of Tyrell’s monolithic corporation, highlighting its command over its depressing urban surroundings. By doing so, Scott denounces the arrogance of corporate giants and their reckless disregard for the proletarians. Furthermore, Scott’s reflection of a society engulfed within Cold-war paranoia of a potential nuclear disaster is depicted through Tyrell’s violent death at the hands of his own creation, Batty. Here, Tyrell’s scream as Roy ruptures his myopia-riddled eyes, a metaphor of his blind ambition, creates an ambience of utmost horror as responders construe how man’s hubristic desire to achieve utmost power results in his destruction. However, unlike Shelley’s critique of heedless scientific pursuit, Scott’s perspective has shifted to that of man’s capitalist voracity and is a reflection upon the 20th century’s rapid expansion of multinational corporations. In comparison to Shelley’s discourse, Scott’s manifestation of a plain, industrialised world is his suspicion that technological progression has already discerned man’s divergence from nature. In the film’s opening sequence, Scott portrays his dystopian society through film-noir style of perpetual darkness, where the superficial world’s only source of illumination is from the glow of man-made neon lights. Moreover, the composer’s representation of a world ravaged by technological expansion is symbolised through the absence of authentic fauna and their substitution with artificial fauna. However, in light of Shelley’s embrace of sublime nature, Scott also conveys how the presence of nature can facilitate the hope of spiritual renewal; proposing its entire restoration. The composer denotes this through his transient but vivid depiction of Deckard’s fleeting unicorn dream. Contrary to Shelley, however, Scott’s depiction of nature within a subliminal dream is metaphorical of his belief that rapid technological innovation has already superseded the position of nature. Therefore the film’s 20th century context encompassing fears ecological degradation evokes his admonition that rapid technological progression may already have made impossible a possible return to nature.

Communities & Ecosystems Food Web Poster Assignment

Communities & Ecosystems Food Web Poster - Assignment Example While saprotrophs helps in speeding up decomposition of matter, they act like detritivores but decomposition of matter by saprotrophs happens externally as opposed to detritivores that consume dead organism (Begon et al 326). Food web describes a collection of food chains. Food web shows different organism depending on more than one organism. This because some organisms such as owl as shown above on food web do not rely on one source of food like grasshoppers that only eats grass. Tropical levels are different levels in the food chain where organisms are categorized into either producers or consumers. This level depicts the transfer of energy from one level to another level. There are different levels in a food chain. For example, in a food chain above, first level comprises of producers, second level are herbivorous that feeds on plants. The next level is carnivorous which depends on herbivorous. Highest level is carnivorous that eats other small carnivorous owl is an example (Rastogi and Kishore 72). The first energy comes from the sun where it is used by plants to make food hence generating energy. The nutrient made from a plant through photosynthesis keeps plants alive. Energy is transferred to herbivorous as the first consumers of plants. The transfer of energy goes on up to the last of tertiary consumers. All energy from the sun is not used by the plant. When herbivorous consume plant to gain energy not all the plant nutrients are used to create energy, some are lost through passing out of feces. Herbivorous uses the energy gained from food consumption, but some energy is lost through respiration and heat loss (Rastogi and Kishore 75). The shape of pyramid varies as it rises to the top based on the fact that energy is lost from one level to another as stated above. From the food web above, not all grass is eaten by grasshopper to gain all energy transferred from the sun through photosynthesis. Energy

USABILITY EVALUATION Essay Example | Topics and Well Written Essays - 3750 words

USABILITY EVALUATION - Essay Example Navision then began to offer Navision Financials 1.0, an accounting and enterprise-resource planning solution application in 1990s. This application was then offered for Microsoft’s Windows 2000 Professional operating system, and Navision later in 2000 emerged with rival Damgaard. In 2002, Microsoft acquired Navision or $1.45 billion after acquisition of Great Plains of Software in 2000. While still using the same name, Microsoft continued to be innovative and eventually came up with a new department called Microsoft Business Solutions. The name Microsoft Dynamics then came to be in 2006 after Microsoft decided to rebrand Navision when it realized that it needed to have stronger brand for its several product brands that were equally under Microsoft Business Solutions. The Microsoft Dynamics ERP as an enterprise resource planning product is an initiative meant for the middle size organizations, subsidiaries and divisions of major organizations. Microsoft Dynamic ERP is composed of; The Dynamic CRM 2011 is remarked for being the Microsoft’s recent Customer Relationship Management application software which is geared towards the small to medium sized business markets (Dennison, 2011). With the increasing technological innovations and inventions, the hardware platforms upon which Microsoft Dynamics can be run have evolved from the initial stand along computers to laptops, palmtops and current into simple electronic devices such and the iphones. For the purpose of this usability evaluation on the effectiveness of Microsoft Dynamics, four participants were used. Two out of the four people used as the sample population were business operators while the other two were clients. All these individuals shared characteristics of using the Microsoft Dynamics in their operations of selling, buying, and window shopping for items that are available in the markets. The arrows indicate the direction of flow of tasks and

Cheating in Educational Institutes Essay Example | Topics and Well Written Essays - 1750 words

Cheating in Educational Institutes - Essay Example This report stresses that academic cheating is not a new phenomenon; it has been present since the evolution of different examination tools used in the academic arena. Davis reports that students, who believed that they would fail in a particular class or test that was being scored, resorted to cheat in order to avoid failure. This paper makes a conclusion that cheating in previous years mainly included copying someone else’s homework and presenting it as one’s own work or cheating used to take place during examination sessions while students used to carry small pieces of paper with them to copy from it during examination. Previously, cheating even constituted of asking answers from fellow students during examination sessions while ensuring that the invigilators and teachers were not aware of the event taking place. According to Staples, cheating gas becomes quite subtle and that is mainly due to information that is available over the internet. Staples state that now students tend to copy information directly from the internet and simply present them to their instructors as their own work and this form of cheating is mostly conducted by students who have just enrolled in college level of education and are not aware that this activity is even regarded as cheating under student code of conduct of almost every educational institute. Cheating is an outcome of relaxed rules as well as corrupt teaching faculty and their aim of advancing their own self interest over the interest of others. A student cannot escape after conducting the act of cheating until he/she has assistance from those who are provided with the authority of ensuring that such activities do not occur. Educational standards in developing areas are quite low, the teaching

Current Concepts in Leadership Essay Example | Topics and Well Written Essays - 2000 words

Current Concepts in Leadership - Essay Example The mystery is how leaders whether good or bad can get others to follow them, in many cases even die and sacrifice what they hold most dear - their lives - in order not to let the leader down. Leadership therefore is the sum total of several personal qualities that a leader has, and it is the almost perfect combination of these qualities that spell "Leadership". Gardner (1989) listed down the following qualities of almost every leader: physical vitality and stamina, intelligence and action-oriented judgment, eagerness to accept responsibility, task competence, understanding of followers and their needs, skill in dealing with people, need for achievement, capacity to motivate people, courage and resolution, trustworthiness, decisiveness, self-confidence, assertiveness, and adaptability or flexibility. Think of every leader through history and most of them possess these qualities in spades. Leadership and management are often confused because they have similarities but, in reality, mean two different things. The most basic similarity is that both leaders and managers have most of the qualities listed above. Nevertheless, not all leaders are managers, and neither are all managers, leaders. There are difference in a few key areas, such as the way they get others to do things (leaders inspire people on the basis of what they are (their personality and charisma), while managers get others to do things based on their position of aut... In the traditional definitions of management, leadership is seen as just one aspect of management, the others being planning, organizing, and controlling or directing. So while the leader is followed willingly, at times even blindly, managers rule over their subordinates within the organization. Most companies are founded by leaders but it is managers who make them grow, although in many cases, such as the Marriott or Microsoft or Apple Computers, the leaders are able to work effectively as managers or they hire good managers to run the company and to put order into it. The best combination, of course, is having a manager who is also a leader, or being a leader with managerial qualities. Bennis (1998) best summed up the difference between leadership and management when he said that "managers are people who do things right, while leaders are people who do the right thing." Being a leader-manager is therefore a skill worth developing. Leadership Theories and Examples The human race has been grappling with the issue of leadership since time immemorial: elections, conquest, great battles, and the rise and fall of civilizations have been all determined by the presence, absence, or disappearance of leadership. This explains why leadership theories have multiplied like mushrooms over the last several years, especially with the growth of business corporations. We are so obsessed with what leadership can accomplish (power, wealth, success, and everything else that go with these) that we search for its secrets and its sources so we can either recognize or develop it in ourselves. Among these theories, we can give five that can be better understood with examples in a management setting. These theories have several similarities, and we can group them

Starbucks has not paid UK corporation tax Case Study

Starbucks has not paid UK corporation tax - Case Study Example The legitimacy theory is also associated with social perceptions directed towards organizations in regard to their responsibility to meet societal expectations and social rules. In some instances, when these institutions do not meet social, legal as well as environmental benchmarks of operations, they may be exposed to sanctions and or even being barred from operations. Starbucks is one of the current companies that have shown a violation of the requirements of the Legitimacy theory. The Company is currently facing a court case in London. Starbucks is a major restaurant in Britain, the Company has been facing a serious allegations in regard to tax avoidance. Additionally, the Company has been controversies in regard to the information that it has been providing to the Investors. Apparently, a recent publication by a local newspaper in Britain indicated that the Company has been informing investors that it is making profits while in the real sense it has been experiencing losses. This has been perceived as controversial owing to the fact that the company has been providing different sets of information to its investors and taxmen. Research has indicated that over the last three years, the company has not made any profit and has also been avoiding taxes. This has created a negative image on the company, especially among the local British populace. The Company’s problem emerged from the issue of tax avoidance coupled with provision of controversial information to its investors as well as the taxman. From the year 2008, the company is reported to have made losses amounting to 26 million Britain Pounds. On the other hand, the Company’s Chief Financial Officer was providing controversial information to its investors as well as other members of the public. The research also indicated that the Company had not paid any taxes for a period

Sheri Tepper Essay Example | Topics and Well Written Essays - 1000 words

Sheri Tepper - Essay Example The author describes the totally utopian world, over which Damocles' sword of threat hangs, since men's rule would destroy the universe completely with their nuclear weapon. To ensure the survival of all humanity, women and a few selected men have to cooperate and make constructive decisions. Women's Country a collection of villages and towns, consists mostly of women, while men life far away in warrior garrisons, which resemble Spartan encampments where life is composed of the 'meaningless' demonstrations of 'honor', or, as Tepper implies, aggression and might. The author, showing her scorn to militarism, depicts another category of men - 'the servitors' , who decide to leave the garrison and join Women's country, and whose main function is impregnating women and thus continuing the life chain on the Earth. Women's Country is the source of strict order in this post-apocalypse world, since it shows some kind of organization and even bureaucracy. Whereas the men are demonstrating their ridiculous honor and decorating their garrison with ribbons, banners (and having no access to novel technologies of the women) , the women are reorganizing civilization, discovering again everything which was lost during the war. On the other hand, life is not exactly perfect in Women's Cou ntry, but its inhabitants are living their long range plan for civilizing existence and the species, and finding a refreshing attitude towards the life.That is to say, Tepper in her book is really interested in binary oppositions, such as 'war -peace' , 'man- woman', 'desctructivism - constructivism'. For instance, she casually narrates how Women's Country has got rid of homosexuality, since it was "caused by aberrant hormone levels during pregnancy" (Tepper, 1988, p.81). Tepper illustrates men and women on the opposing sides of barricade, since gender is a most strict binary in the world. Tepper makes an effort to cover over a number of controversies by calling the controlling women's assembly the Damned Few (ibid, p.11). To my view, this 'label' has its explanation - these women are 'damned' since they attempt to rebel against their social roles (and, presumably, against their femininity), which have been existing for ages and destroy the inner world order.As for me, Tepper in her book illustrates the evil of war, using, among other tools, a powerful device of 'a ply within the narrative', dealing with Trojan War in the play 'Iphigenia at Ilium'. The author clearly shows the status of woman at the times of Ancient Greece: Iphigenia is sacrificed for the sake of good sailing weather, Polyxena dies at the tomb of Achilles, Hector's little son is killed only because he is the son of the defeated political leader. Thus, the play is the reflection Tepper's personal attitudes towards war and cruelty., which are hard to explain in depth because of the complexity of human nature. On the other hand, 'Iphigenia at Ilium' can be seen as a representation of the values attributed to women of the Women's Country as well as to men of the encampments. As the plot of the novel develops, one might see changing structure of the society, values and emotions, which are parallelized to those from 'Iphigenia at Ili

Review of manuscript Essay Example | Topics and Well Written Essays - 750 words

Review of manuscript - Essay Example Previous studies had suggested that many pests show an increase in population growth in a host crop which is nitrogen enriched. The current research was done in an area measuring 150m by 32m in New South Wales. It used four different treatments which were applied to the trial plot by means of broadcasting methods. I hereby confirm that this particular manuscript has not been published anywhere or considered by any other journal. I have approved the manuscript and agreed to its submission. I would like to thank the editor and the reviewer for the informative and instructive comments they made. The comments have greatly improved the manuscript. I look forward to the journal’s response. In the study that was carried out, it was quite apparent that the statistical power was dependent on factors that included the statistical significance criterion, the management of the effect of interest and the sample size used. In order to limit the Type I error, which may result from these factors, the data was collected in five transects with each being divided into four replicates. By creating transects and replicates, it was possible to limit the occurrence of type I error while at the same time ensuring that the reliability of the data was enhanced. The higher the number of transects, the lower the probability of Type I occurring in the study. In the ANOVA analysis, the main assumptions made were related to the normality and the homogeneity of the data collected in the study. It was assumed that normality and constant variance would be present in the data. To check the assumptions, a classical parametric procedure involving the detection of the outliers was used. Since outliers have the potential of impacting on and influencing the homogeneity of the data variance, it was checked to ensure that the assumptions made were inherent in the data. The method for checking

Definition of a Savage Essay Example for Free

Definition of a Savage Essay In â€Å"Remarks Concerning the Savages of North America†, Benjamin Franklin opens by saying â€Å"Savages we call them, because their manners differ from ours, which we think the perfection of civility; they think the same of theirs† (Franklin, 2008, p. 226). When Franklin wrote this, he had no idea that our society would continue to complicate the differences between cultures to the extent they exist still today. Many of the colonists attempted to convert Native Americans to Christianity but failed because they could not accept another culture as being equal to their own. They saw the natives as an inferior group of people that must be saved and taught to live the same as the white man. The narrow minded views of these early settlers with all of their so called proper ways and education caused them to be the savages. Our modern day society is driven by wants versus needs. Many people feel a sense of entitlement to things whether they have earned them or not. Franklin describes the Indians as hunters and warriors, living off the land and taking only what they needed. They learned from each other. They listened to each other and gave someone speaking the full attention deserved. â€Å"Having few artificial wants, they have abundance of leisure for improvement by conversation† (Franklin, 2008, p. 226). The Indians did not possess the materialistic nature of the white man. They welcomed a stranger into their community, fed and clothed him, offered him a place to sleep and expected nothing in return but fellowship. The colonists would not have offered the same hospitality to an Indian that appeared as a stranger at their door. In trying to convert the Indians to Christianity, the colonists explained their church services as meeting â€Å"to hear and learn good things† (Franklin, 2008, p. 229) but upon hearing the Indians explain something from their beliefs, the colonists passed it off as â€Å"mere fable, fiction, and falsehood† (Franklin, 2008, p. 228). Franklin (2008) wrote about an event that occurred at the Treaty of Lancast er in 1744. The Indians were offered a chance to send six of their young men to college to receive an education. Their response was they preferred to teach the Indian values and customs because it would ensure their young men would become valuable members of their own culture. The Indians did reciprocate by offering to take twelve young white men, educate them and â€Å"make men of them† (p. 227). The colonists clearly believed their way to be better because they felt their society to be more civilized. In comparison of the British House of Commons and an Indian council, Franklin (2008) discussed how the English have to speak very quickly to get their words out before being interrupted and that often a call to order was issued because of the arguments that frequently occurred. In contrast, the Indian council was held with order and great respect for others when it was their turn to speak (p. 227). The Indian culture was strange to the colonists and they perceived anything contradictory from their way of life to be uncivilized. This close minded view was apparent in how quickly the colonists dismissed the Indians religious beliefs. They felt the white man’s education was superior to those of the Indian ways. By not being accepting, the colonists showed great bias toward the Indians they called savages. This behavior toward the Indians ultimately resulted in destroying much of their culture. Many Indians were attacked and killed and the survivors were forced to leave their lands. The savages were not the Indians but the colonists that came to America and destroyed the Native American culture. Our society still struggles with the point Franklin was trying to convey. A difference in beliefs and cultures does not make any particular group of people superior over another. References Franklin, B. (2008). The general history of virginia, new england, and the summer isles. In N. Baym, W. Franklin, P. Gura, J. Klinkowitz A. Krupat (Eds.), The Norton Anthology Of American Literature (pp. 226-230). New York, NY: W W Norton Co Inc.

The Consumer Electronics Industry And Apple Company Marketing Essay

The Consumer Electronics Industry And Apple Company Marketing Essay With the global economy boosting rapidly and continuous development of high and new technology, the competition of consumer electronic industry is becoming more intense. Depend on the hi-tech, consumer electronics manufacturers are able to push forward the productivity (Robert G., 2009), constant develop the varieties of consumer electronics, improve quality of product and service to meet consumer changing needs (Jeffrey, 2006), create a better satisfied life and change the society deeply. In the past, consumers have only a little choice in the consumers electronics due to there were not have many manufacturers in this industry, consumers feel easily to select in purchasing decision process (Ralph, 2011), but consumers are overwhelmed by too many choices now. As the consumer electronics marketers have realized in coming face to face with the brutal reality that its more difficult and complexity than ever to beat the competitors, so great is the worry of being shut out of this growing market for global marketers of consumer electronics. Under this market background, the growing role of marketing is to be seen. Marketing is about business creates consumers interest in products and services to the right price and place at the right time (Philip Kotler, 2009). Marketing is relating to understanding the needs wants of consumers and finding ways to offer products services which consumer satisfaction (Adcok, 2001). Marketing as a process for manufacturing, communicating, delivering and exchanging that provide value for consumers (Hochbaum, 2011). The marketing aims at meeting the needs of consumers and consumer satisfaction in return for business profit (Mohan, 2005). The theory of marketing is enriched day by day, the successful marketing is essential to any marketers to succeed (Schultz, 2006). Thus, for being success of marketing as a practice, it can be composed of a coordination of four or seven roles called marketing mix and also is called 4Ps or 7Ps (Chekitan, 2005). Marketing mix as a useful framework is that describes and decides how marketers driven consumer behavior to gain competitive advantages (Dennis, 2001). Marketers use this practice to try to create the optimal responses in the target market by compounding variables in an optimal method (Keller, 2012). Increasingly consumer electronics marketers are also gradually conscious of maintaining their sustainable competitive advantage to marketing by translate their core values into a rational marketing mix framework to effect on consumer purchasing decision (Levinson, 2007), so in the process of marketing, the role of marketing mix are becoming more importance than ever before (Halborg, 2002). Nowadays, consumer electronics marketers strive hard to run their marketing scenario with the right marketing mix which will enable them to foster a strong and sustainable competitive advantage (Schnnaars, 1997), moreover, they are also attempting to come out with sophisticates, effective and aggressive marketing mix are used to drive consumer behaviors to achieve objective of marketing (Meerman, 2011). Despite marketing has own many different definitions, but no matter what, in short, they all try to clarity the essence of marketing is about meeting the wants or needs of consumers (Yelland, 2000). If marketers want to directly driven consumer purchasing behavior in marketing, the premise is that they must determine what the phases of consumer buying decision making process while buying a product (Blackwell, 2005) and which the major factors are affecting consumer purchase behavior in each phase of this buying process. In other word, marketers must to know the demographics of their consumers and demand preference (Rakesh, 2006). Therefore, marketing as management process, which products and services move from concept to the consumer (Caroline, 2003), it is a consumer focused marketing that drives the entire market. Consumer is a central to all marketing activities (Moreno, 2010). Understanding how consumer behavior when they recognizing it, searching for, purchasing to use, evaluating it and expected satisfying will creates potent and available marketing mix (Christensen, 1998). There are many different complex dynamics closely interwoven with marketing, but can exactly forecast consumer behaviors thereby develop effective marketing mix to drive the variables that achieve desired outcome in line with the concept of marketing where consumers are satisfied and marketers meets their objectives( Clayton, 1999). Moreover, once marketers understand their target market, it is most likely their competitive advantages will be delivered to their correct target market and change consumer behavior by marketing mix (Deborah J. 2012), resulting in an expected final sales. Meanwhile, theres more than one perspective to say is that consumer behavior is an analysis of people and it can be used to create marketing mix framework that as a marketing tool to achieve target segments (Harper Boyd, 2007). Hence when the marketing mix and consumers behaviors are intervened, marketers will be able to success in their marketing and higher profits in industry market and sustainable competitive to future marketing development (Baker, 2008). However, experience has taught us that due to the significant differences exist in the relationship between consumers demographic variables and their perceptions of marketing mix in marketing procedure (Michael, 2007). Therefore, leverage operating in this relationship can be deeply challenging. Against this background described above, the Apple will serve as a case study to understand how marketing will successful drive consumer behavior by their marketing mix, this research with explore a relationship between components of marketing about the Apple marketing mix and consumers choice of the Apple product based on effects of demographic variables. With the marketing mix and consumers perception for Apple product, the effects of marketing on consumer behaviors can be understand. The interest for this study will base on the increased attention toward Singapore. Apple is an international enterprise that makes consumer electronics, computer software and commercial service, their core product lines are the iPhone, iPad, iPod music players, Macintosh line of computers, software and iTunes media browser (Kuester, 2009). For now, Apple is one of the worlds largest technological consumer electronics firm and the pioneers of consumer electronic industry by led a technological innovation (Neal Goldsten, 2012), Apples core product had a large market share in current consumer electronic market. Apple is well known for its successful marketing with effective marketing mix, in this digitalize tide (Homburg, 2007), consumer electronics manufacturers create value in the mind of their consumers, but the perception of value is subjective and what consumers value this year may be quite different from what they value next year (Tyson, 2011). Facing this more fierce competitive market, Apple still can successfully analysis the next wave of trend and grasp the continuous change of consumer preferences every time. It is awfully strange: how Apple to drive their marketing with the right marketing mix framework which will enable them to became the current worlds most valuable company by used in different stages of consumer buying decision making process, how the effects of Apple marketing on consumer behavior? the reasons why Apple is really successful strategic secrets of marketing are still a mystery to people, but one thing of which can be sure is that it didnt happen overnight. This research attempts to find that in a successful marketing, if there is a higher influences relationship between consumer behavior and marketing mix based on demographic variables. Through analyze the consumers behavior and perception for marketing of Apple in Singapore, to understand what marketing factors influences on consumer purchasing decision and how marketing mix can change consumer behaviors. I am taking several core products of Apple, iPhone, iPad, iPod, Macintosh line of computers, software and iTunes media browser are involved on this subject research, why is Apple outsells most other companies? How they successful implement the marketing? How are these products becoming a market leading position? What makes consumers go for these products? 1.2 Rationale The rationale is selecting the Apple instead of others of many. Firstly, as my research is Apple centered rather than consumer electronics industry, because different companies have different effects of marketing on consumers buying behavior by different marketing mix framework, but can better understand the process of marketing through my research. The second reason is that only use core product will not broaden the scope of my study, this will benefit from data search that can be easily obtained. Apple started out to get a personal computer in the hands of everyday and unique of products succeeded beyond others. With the introduction of the iPod in 2001, Apple successful established itself as a leader in the consumer electronics market (Kumar, 2011), and transfers a single area of computer from a new direction (Napier, 2010). After these, the success of the iPad has subverted traditional concept of in PC market again (Schneider, 2011). Since 2007, Apple Inc. has published the mobile product of iPhone that it is mean the touch screen has emerged and a real mobile phone war has begun in the mobile world (LaMarche, 2011). Additionally, the iTunes success revolutionizes music industry when Apple rolled out it for the masses in 2003 (Jantsch, 2010). Few companies can disrupt an industry only with a single product is launched, but Apple whose history is filled with such technological world-changing moments. The third reason for using Apple as a case study is that Apple had many successes in marketing. Ill confident of get high quality data richly in my research. 1.2.1 Benefits to the Consumer Electronics Industry and Apple Company To analyze the marketing of Apple by its marketing mix will encourage more consumer electronics business obtain success in the future. This research will bring out the effective marketing mix in consumer electronics industry, which helps in marketers to better understand the needs of consumer and marketing communications to achieve the objectives of marketing. The study also will demonstrate how consumer electronics companies can align their competitive capabilities and core competences to marketing communicate with their consumers and better satisfying the needs of the consumers. Moreover that doesnt mean the Apple product will be the only consumer electronic for everyone and destroy every consumer electronic on the future market. Therefore, this research also will undoubtedly help Apple to better monitor the their marketing framework and their consumers, the research result of consumer purchase behavior will use as a guidance that help enterprise to strategic plan marketing by improve marketing mix for a sustainable competitive advantages, also effective marketing help they in innovate development based on existing products and services to attract more potential consumers and retain the loyalty of old customers, know clearly their future opportunities and threats are faced so that can continually keep an invincible position in future. 1.2.2 Benefits to the Academics and the Society This research will be expected to study marketing based on the relationship between the influence of marketing mix and consumer purchasing behavior with many theories, not much has be studied on what if any factors have effect on customers and their buying choices by business marketing mix in marketing procedure. This research will try to support the future research as much as possible, at the least to describe the latest trends and development of this subject. A study of the significant differences in consumer behavior and their perception of marketing mix based on a distinct geodemographics. Academics and society will benefit from the relative problems of this subject answered by this research. 1.2.3 Personal Benefits As a market researcher, Im particularly interested in the marketing relate to an effects of factors on consumer purchasing decision via marketing mix framework as the mediator will explicitly examined. This will also be a unique opportunity to study marketing that focus on consumer purchasing behaviors and business marketing mix, which will support me in my future career as marketing professional. In addition, as a future manager, this research will show my ability of expertise to recognize marketing planning while meeting tough limited budget and time requirement. This research also will demonstrate my determination in of engaged in marketing management after graduate and encourage my entrepreneurial spirit. 1.3 Research Aims The aim of this dissertation is to research the influence of marketing mix through attitudinal buying behaviors consumers and further to evaluate the effects of marketing mix on attitudinal buying behaviors consumers. To identify the significant differences exist in the relationship between marketing mix perceptions of consumers and their consuming behavioral intentions based on their distinct demographic variables. Determine the influences of Apple marketing mix on consumers and their self-demographic characters have been taken as independent variables, and consumers purchasing intentions toward Apple product would become as a dependent variable. Further how the above mentioned independent variables will impact the consumer purchase intention for an Apple product will try to be studied. To understand consumer behavior understands how they interact the marketing mix that more conducive to effective marketing. From investigate in term of how marketing mix of Apple influence the consumer purchasing decision in Singapore. Additionally, do identify and assess the successful marketing which would be more helpful to my future career way after graduation. 1.4 Research Objectives According to the research problem, rationale and main aim detailed above, my research objectives are: 1. To identify there is a significant differences exist in the relationship between consumers responses for Apple marketing mix and consumer buying behaviors according to demographic variables in Singapore market. 2. To evaluate there is significant differences exist in the relationship between demographic variables and consumer behaviors in Singapore market. 3. To evaluate there is significant differences exist in the relationship between demographic variables and the perceptions of consumers for the Apple marketing mix in Singapore market. 4. To identify there is significant positive relationship between consumers perceptions of Apple products and consumers intentions to buy according to demographic variables in Singapore market. 5. To identify there is significant positive relationship between consumers consciousness of prices for Apple products and consumers intentions to buy according to demographic variables in Singapore market. 6. To identify there is significant positive relationship between consumers perceptions of promotions for Apple products and consumers intention to buy according to demographic variables in Singapore market. 7. To identify there is significant positive relationship between consumers perceptions of channel devilry for Apple products and consumers intention to buy according to demographic variables in Singapore market. 1.5 Research Questions This research will try hard to offer an in-depth analysis of major research problem and seek to overall purposes of research, so research questions are highlighted to the following: 1. Will demographic variables make significant affect consumers intentions to purchase Apple product? 2. Will demographic variables make significant affect consumers perceptions for Apple marketing mix? 3. Will Apple marketing mix has a positive impact on consumer buying behavior? 4. Will the value of Apple product make positive affect consumers intentions to buy on alternative evaluation stage of consumer purchasing decision process? And will the value of money as a significant medium influence on post-purchase and customer loyalty? 5. Will the price of Apple product as a significant medium influence on alternative evaluation stage of consumer purchasing decision process? 6. Will the promotion of Apple make a positive impact on consumers intentions to purchase an Apple product? 7. Will consumption channel of Apple make consumers feel satisfied and comforted? And if has a positive impact on consumers intentions to purchase an Apple product? 1.6 Dissertation Structure CHAPTER TWO Literature Review 2. Literature Review 2.1 Concept of Consumer Buying Behavior Consumer buying behavior is study based on consumer purchase decision making process and act of consumers involved in buying and using products. (businessdictionary.com, 2010). Understand the needs of consumers and their purchase behaviors are important when a marketer comes to success delivering products to the market. (Sheth, 1973) However, the most challenging thing about that every consumer is unique and has his own reason for purchasing a particular product in satisfaction of his needs and wants. Consumer buying behavior also trends to move with change continually in influential factors. As marketers, they must know what factors influence consumer purchase. The earliest literature review on consumer buying behavior is the book of Golden Rules of Business Success by Tao Zhu Gong (Fan Li, 439BC), which record about the importance of understanding the current and forecasting the future consumer purchasing trends, and then educating consumers, thereby influence their purchasing decision (Kotler et al, 1994). There is a wonderful example of how does Apple through evaluate consumer behavior to obtain an effective online marketing. Apple assume about consumer behavior are reflected in their online shopping. In consideration of an assumption for consumers time presses and technical savvy, Apple focus on their products and technology, and design with a tag relating to their core products like iPod, iPhone, Mac and iTunes in website. The design aim at facilitate information intensive and more convenient to consumers online shopping based on Apple behavioral assumption for consumers. This is a minimalist method that Apple assumes their target consumers are suspicious of hard sell, so Apple tries marketing toward soft sell approach. 2.2 Six Stages Consumer Purchasing Process A consumer gets through six stages in any purchase (Vashisht, 2005) (see Figure 1). According to this model, a consumer must first be recognizing a problem based on his needs. This perceiving could be external stimulated by marketing communication, physical cues or seeing the product in use (Neal, 2006). When the consumers are aware of they need, and then meaning the identification of product consumer needs, this stage depends on how important the product is to consumer by socially, economically and psychologically (Adcock, 2001). Once the consumers have recognized a problem, they enter the information search stage on products that look for solutions to their problems. Consumers could undertake both an internal search (memory), and an external search from commercial or public sources (Belch, 2007). Consumers will also tryout the product if possible. The consumers will have a rank or shortlist from which they will buy the products by then. After the information search, the shortlisted products will be compared and evaluated by product attributes, subjective factors or personal criteria (Gilligan, 2007). By the end of alternatives evaluation stage, the consumers would have decided on an ideal product to buy. When the alternatives have been evaluated, the consumers will decide to purchase product includes from whom to buy, where and when to buy, even whether to buy (Vashisht, 2005). Khosla, Swati (2002) notice that marketer must facilitate the action of consumers on purchase intention. In the final stage of post-purchase evaluation, the consumer compares it with his expectations and ranks his purchase levels of satisfaction. The evaluation determines if the consumer will purchase this product again and tell others (Mullin, 2008). With the newest MacBook in June, 2012, a case about the influence of Apple successful marketing on a typical consumers purchase decision making process based on six stages mentioned above. At first a consumer is going to recognizing need. This problem is recognized by the stimulus, like Apples secretive press conference. The result as may not be a truly essential item but still become his needs and he so desperately want it. After recognizing his needs, consumer starts an information search stage. Depend on a high interest, he is going to search all pertinent information for the newest MacBook, because he want understand it better, it include opinions for others and reviews to weight his own options. During this consumer to evaluate the alternatives, the result in the newest MacBook is very different from others and it is an innovative product. Now to his purchase decision, he is inclined to purchase the newest MacBook base his evaluations on a truly need level. Lastly, when he has gained the newest MacBook, he feels satisfaction on the post purchase. 2.3 Factors Influencing Consumer Behavior Various analysts categorize the many factors influencing consumer behavior in different classification. Relevant ways are internal and external factors by Koudelka (1996) and categorization in to sociocultural and psychological factors by Hitesh Bhasin (2010). Mowen and Minor (2009) identifies five factors, which they categorizes in to Personal, Social, Cultural, Psychological and Situational factors effect on consumer purchasing decision (see Figure 2). This way is also endorsed by Kujnish Vashisht et al. (2005). 2.3.1 Personal Factors Gilligan (2009) opinion that each of us is unique traits such as age, knowledge, profession, personality, lifestyle and financial situation will influence our consumer behavior. Kotler (2009) identifies that individual factors are highly linked to the human psychological factors. According personal factors, Apple will segment market into a meaningful consumer groups, better serve toward target consumer groups, provide differentiated serve to target consumers and positioning themselves in the minds of consumers. Another compelling example highlights how does Apple utilizes personal factors to implement their marketing successfully. Due to Gilligans opinion for everybody is unique, Apple allow consumer according to their own favor to download the different software in their devices so that assemble into a unique product for theirself, such as iTouch allow consumers to download their own favor games, music or moves by iTunes, thus everyone has a unique iTouch that should aim to maximize consumer satisfaction. 2.3.2 Cultural Factors Bob Perry (2009) suggests that cultural factors has most important effect on consumer purchasing decision due to they are the major cause of a personal needs and behavior. Cultural factors include personal value, attitude, perception, etc. cultural factors dominated by personal social culture, geographical area, education level or religious belief and life experiences of shape the personal consciousness or behavior ways (Wilson, 2009). Berkman (1986) note that social status also plays a role will be reflected in the consumer purchasing habits by a combination of income, wealth, education, occupation and others. For example, consumers used to measure their social status by their consumption level, higher consumption level represents the higher social status, Apple successful utilizes this variable to induce consumers purchase Apple product on an expensive side. Owning an Apple product has become a contemporary social sign. It means that youre doing well enough financial conditions to piss away on a higher-priced consumption level. 2.3.3 Social Factors Human beings live in a society and social factors are really important influence for individual buying behaviors. Family members, friends, relatives or colleagues often form reference groups who play an important role in influencing the purchasing decision of individuals (Hoyer Haythornthwaite, 2002). Hence, Apple did a smart application about networking, public forums discussion, and online reports share to indirect influencing the consumer emotion. Based on the modern socially-connected world, Apple marketing has benefited to public praise, word of mouth way, social proof or media hype by this variable (Macinnis, 2010). 2.3.4 Psychological Factors Psychological factors include personal motivation, views, needs, attitudes or perception. Marshal (2007) believes that individually psychology is the biggest challenges will be managed. If a resource is scarce, people will put a lot of value to it, Fernbach (2012) said, consumers go nuts, and they want to buy it. The rarer a thing is, the more it is value has been become the Apples marketing mantra is used to driven consumers psychology. Fernbach also indicated two other psychological behavioral factors play a role in helping Apple draw their consumer behaviors to marketing are impatience and herd mentality. Apple thinks that when we see others doing something, we will automatically to following. When Apple release iPhone 5 in September 21st 2012, many consumers take the time to line up outside Meadows mall in order to first to get an iPhone 5 (Denver, 2012). Conformity psychological trend will add personal value, acknowledge and self-recognition (Herzberg, 1987). 2.3.5 Situational Factors Foxall (1998) identified that situational factors accounted for a large proportion of consumer purchasing decision. The act of purchase is influenced by many factors: physical environment (mood, weather or lighting), social surrounds (stores atmosphere) occasion (seasonal pressures) and even temporal perspectives (Stewart, 1987). 2.4 Types of Consumer Buying Behavior Henry Assael (1987) divide buying behavior into four types (see Figure 3), depending upon the extent of involvement and degree of difference among products: complex buying behavior, dissonance reducing buying behavior, habitual buying behavior and variety seeking buying behavior. 2.4.1 Brief Four Types of Consumer Buying Behavior Habitual buying behavior in results when the consumers choose between different substitute products with same features and functions, consumers will go for the one that they has been using before or familiar with it. Kotler (2009) is of the opinion that more due to brand loyalty than habit. Variety seeking consumer buying behavior is a randomly buy, the result when the consumer has decided on a different product every time. Adcock (2001) holds that switch a new brand not due to dissatisfaction for old brand, it only satisfy they to try out the new one. Dissonance reducing buying behavior as the third, consumers will be highly involved in this type of buying behavior due to the cost and risk of the purchase, but will recognize less or no product difference between the brands. They feeling distrust or disappoint (Wilson, 2009). Complex buying behavior takes place when highly involved consumers who compare with full brands of the products in the market. This type of consumer will go through a relative lengthy stage of information search and evaluation based on their needs (Baker, 2003). 2.4.2 The Application for Apple Company The analysis shows that four types of consumer buying behavior-based, Apple successful built their brand loyalists, this type consumers loyal to Apple brand goes beyond the product itself. For example, the loyalists who purchase Apple Mac because of them like and believe in the Apple brand. Apple positions their brand values in mind of consumers. Apple applies these values to design anything. If Apple were to sale a car as result in they should be also successful with their loyal consumers due to loyalists will believe that the same perceived across every Apple product they offer. In this research, according to the concepts, influential factors, purchasing decision making process and types of consumer behavior, consumers gender, age, education level, and income level as the most important demographic variables will be involved in Apple marketing. Apple applies these individual demographic factors to create marketing mix in order to cater consumers satisfactions. These demographic factors play a major role in consumer purchasing decision making process. Hence, the hypothesis one was stated as follow: H1: The significant differences exist in the relationship between demographic variables and consumers intentions to purchase Apple product. 2.5 Marketing Marketing Mix Adock (2007) using Neil Bordens 4Ps (1953) (see Figure 4), identifies marketing is that a right product, in a right place, at the right time and at the right price. Around this conclusion, the market competition between the businesses has moved from product, price, place and promotion to a single p-people, and that people are the consumers. Marketers are able to obtain more consumers that play a major role in deciding the winner in a diverse, complex and rapid changing situation (Uysal, 2005), because of they recognize that it look unlikely to produce one product that will satisfy all consumers in this competition. Instead, marketers must plan marketing mix to guide marketing. The marketing mix is the strategic framework to focus on developing best tactics and strategies to achieve marketplace success based on objectives of marketing. Marketing mix also as a strategic tool is that used in marketers to communicate their marketing objectives and control variables to their target market (Kolter, 2001). It includes 4 types of variables in marketing mix, also called the 4Ps: (1) product: supply of a tangible or intangible item to meet the needs of consumers, such as brand name, functions, design or packaging etc. (2) price: the amount of money a customer pay for the product, it may include pricing, discounts etc. (3) promoti on: the methods of communication that companies to delivery information to consumers, the means like advertising , sales promotions etc. (4) place: a location where is consumer to purchase, the decision such as distribution channels or transportation (Clemons, 2006). 2.6 The Extended Marketing Mix The Extended Marketing Mix of Booms and Bitner (1981) also called 7Ps (see Figure 5), as marketing tool that increase 3 variables based on 4 traditional Marketing Mix framework for seven. The 7Ps model is more useful for technological-intensive industries to attract and retain their consumers (Mauborgne, 2004). The expanded the marketing mix by replenishing the following three additional Ps: People refer to all individuals directly or indirectly involved in the consumption process. They include the workers, employees, management and consumers themselves. Process as methods, procedures of providing quality services and products and is an essential element of the marketing mix. Ph

female circumcision Essay -- essays research papers

Female Circumcision Kadi is a four-year-old girl who will never be the same because of her disturbing cultural rituals. Kali wakes up and pleads to play with the other children but her mother does not allow her. Kadi grandmother holds her down to the bare earth as her mother begins to cut her clitoris with a razor. After the very unsafe procedure Kadi cries almost five hours with a dirty rag between her legs as an attempt to stop the bleeding and possible hemorrhaging. Most frequently the operations are performed by an old woman of the village sometimes know as the Gedda. Usually a woman performs the surgery but rarely does the mother do it. Before the surgery in certain communities there is a huge tribal dance and celebration. The music proceeds through the surgery in an attempt to bury the cries and screams of the victim. The operation is performed in diverse communities by different people and with a variety of tools. In more sophisticated communities, a qualified doctor performs the operation with sterilized tools. In the more uninformed societies, a traditional birth mother performs the operation using an assortment of tools ranging from knives and razors to jagged stones taken straight from the ground. Female circumcision is the fractional or complete removal of the external genitalia, varying from removal of the prepuce (hood) of the clitoris only, to full excision of the clitoris, labia minora and labia majora. There are three forms of female circumcision; the first is Clitoridectomy which is the removal of the prepuce of the clitoris; the second is Excision which is the removal of the prepuce, the clitoris and the labia minora ; the third Infibulations is the removal of the prepuce, the whole labiae minora and majora and stitching together the two sides of the vulva leaving a small orifice to permit the flow of urine and menstrual discharge. (p17 Koso) Because of poverty and lack of medical facilities, the procedure is frequently done under less than hygienic conditions, and often without anesthetic by other than medically trained personnel. Anesthesia is rarely used. Razor blades, knives or scissors are the most common instruments used. There are several problems that arise from circumcision immediately after the surgery there is immense pain then hemorrhaging, shock, urinary retention, infection, fever and even death. After a couple of wee... ...sadvantage them in finding husbands. If a woman is not desirable or marriage worthy then social and economic consequences will negatively affect the woman and her entire family. Since the practice holds such cultural and marital significance, it is increasingly recognized that to end the practice it is necessary to work strongly with local communities to educate and bring about awareness to the situation. In conclusion, the abolishment of female circumcision would be hard for the cultures that practice this procedure to comprehend as to why it should be abolished. I agree with the measure that some cultures that once practiced female circumcision are now taking in order stop the mutilation without taking away the belief that a woman should be a virgin when wedded. References Dorkenoo, Elsworth. Tradition Tradition. 1992 Forward Ltd. Report of the First Study Conference of Genital Mutilation of Girls in Europe/Western World. 1993. Koso-Thomas. O. The Circumcision of Women: A Strategy for Eradication. 1992. Scilla, E. Female Genital Mutilation: Proposal for Change. 1992. Toubia. N. Female Genital Mutilation. A Call for Global Action. 1993.

The Once and Future King :: Once and Future King Essays

The Once and Future King The Once and Future King by T.H. White has a theme which consists of being true to yourself and your beliefs. Many characters and events in this book reinforce this idea and portray it as the main lesson. Readers are affected by learning important life-lessons throughout each chapter and book. Readers learn in the beginning that Arthur strongly believes in keeping his word. Even in Book I, when Arthur was a child, he refused to leave Hob's hawk, Cully, in the forest. This was because he did not want to betray Hob's trust. There are several other times in the story in which Arthur shows the personal importance keeping his word to others, and this shows that he is staying true to his beliefs over time. It's very important to me that people keep their promises, because you will never be able to trust or rely on that person if they don't. Arthur, as king, also thinks that it is important to enforce justice. Arthur learns and takes into belief that "Might is Right" . Arthur uses this belief to form and run the Round Table. This is another thing of importance in my life because fairness is imperative for a good society. Today's courtrooms use methods of fairness that were modeled is Arthur's Round Table. Although, this idea of fairness and honesty can also make for difficult or uncomfortable situations; such as Arthur and the fact that Guenever and Lancelot were in love. Arthur eventually realizes he must do what is just, as his beliefs tell him, and punish Guenever. Lancelot also has many adventures in the novel that shows that he stays true to himself and his beliefs. He has many quests and struggles to achieve and maintain holiness. It is important to Lancelot that he be kind, loyal, and respectful. These traits are portrayed by his idolization of Arthur throughout the entire book. His religion also plays a major role in his life, giving him something to work towards. This idea of being a good person also applies to my life because it is ultimately what I strive to achieve.

Language and Identity in Richard Wright’s Black Boy :: Richard Wright’s Black Boy

Language and Identity in Richard Wright’s Black Boy Richard Wright portrays the many aspects of social acceptance and the use of language as a key to identity throughout the novel. He brings the pages to life by using sufficient elements to enhance his writing. Through these displays of rhetorical techniques, the appeal to the reader is dramatically increased which results in a more personal and overall significant meaning to the book Black Boy. The claim of social acceptance is especially evident throughout chapter ten. For example, ?I had no association with them; the religious home in which I lived, my mush-lard gravy poverty had cut me off from the normal processes of the lives of black boys my own age?. (219) The strongest tool used in this passage is that of point of view. Delivering such depth in his own personal emotion, Wright is able to more effectively present evidence. This appeal demonstrates emotional ethos, a technique to capture and somewhat influence readers? opinions. In addition, ?My throat grew tight with anger. I wanted to rush into the room and demand an explanation, but I held still.?(219) His style of writing has an effect so captivating with emotion and with great detailed imagery; it adds dramatic effect to the storyline. Wright?s clever tactics of using personal experience as evidence gives him a unique credibility based on emotion instead of the typical factual driven emphasis. The influence of language as a key to identity is present in the passage on page 229. Wright?s abundant use of derogatory terms which describe him in dialogue supports his diction and tone. Wright uses such degrading profanity as a way to qualify and support his justifications of racial inequality. The white man?s cruel interpretations include that of: ?nigger, bastard, and sonofabitch.? Using such drastic and explicit words to describe black men convey Wright?s claim of fact. This develops a strong thesis and creates motivated assumptions. A strong use of repetition is present which also reinforces the attitudes of the white man.

Catcher in the Rye by J.D. Salinger Essay

There are many examples in the Catcher in the Rye, that show Holden’s hate toward the idea of losing innocence. Holden mentions a lot about children, his love for them and how he wants to save their innocence. He seems to relate more to people younger than him, whether they are male of female. He cares about them so much, becuase they haven’t lost their innocence, unlike adults who are all â€Å"phonies.† There are three main things he does and talks about, that shows his concern. His fascination to save innocence, erasing profanity, and Allie’s baseball glove. The first thing he constantly mentions is the loss of innocence. Holden seems to gravitate toward children; he shows them respect more then anyone else. He backs this up by mentioning how childrem are not phonies. Whenever he is around children he seems to curse less, and he has a nicer attitude toward them, rather than complaining. â€Å"Thousands of little kids and nobody’s around – nobody big, I mean except me. Ans what I have to do, I have to catch everybody if they start to go over the cliff. I’d just be the catcher in the rye and all† (Salinger 173) He is more worried about the children and their innocence, then worrying about himself and school. The second things hes does is erasing the profanity that was written in the school’s walls. He hated the ides of children seeing it and reading the swear words that were being written on the walls. He has a feeling that children would lose their innocence and more or less have the mentality of an adolescent and become â€Å"phonie.† â€Å"Somebody’d written â€Å"**** ***† on the wall. It drove me damn near crazy, I thought how Phoebe and all other little kids would see it, and how they’d wonder what the hell that meant, and then finally some dirty kids would tell them.† (Salinger 201) What ironic is, that even though he doens’t want the kids to know any profanity, he always swears, even when he is around Pheobe. The third thing is that he keeps talking about his borther Allie, his baseball glove, and his death. Holden has a really hard time dealing with the death of Allie. Reason being that he does not like to see a child lose his/her innocence. He hates the fact that innocence was lost, and he could not save it, because he is not the catcher in the rye. The glove is the only memory of Allie and his innocence. Another thing that pained him is that his brother did not lose his innocence from adulthood, but from life and his death. â€Å"He got leukaemian and died when we up in Maine, on July 18, 1946. You’ve liked him. He was two years younger than I was, but he was fifty times intelligent.† (Salinger 38) In conclusion, Holden’s fascination with children exceeds everything, even the respect for his parents. Children in a way do have an innocent aspect. Holden’s perception of innocence made the book very intriguing, because no one knos what he is going to do or say next. It is almost like he has a double personality, sometimes he is cruel to people and criticise them, and sometimes he is caring and looked everything in a nice way, especially  children.

The Importance of Ethics

Ethics is a major part of any profession that involves the well being of others. When someone has an influence on another individual’s life, ethical judgment is always involved. In the profession of social work, the people that one serves are the â€Å"raw material† of the organization (Schissler-Manning S, 2003. ) The social worker is there to serve the people that rely on their assistance. I have always had a strong desire to help others in making their lives better. I strive to make ethical decisions while keeping the clients best interest and the best interest of the community in mind. With my personal ethics to guide me, as well as the guidance of my coworkers and other available resources, I will be successful in helping others while staying ethically and professionally correct. Social workers shape and change the lives of the people that need them. Anyone who works with people is doing ethical work, but social workers and human service workers are especially important, because they have a major impact on the lives of the people that they assist. Because of this, people who choose to work in that field must have solid ethics. According to Markkula Center for Applied Ethics 2010, Ethics are well rounded standards of right and wrong. It is important for social workers to have good judgment of right and wrong, while always having the best interest of the client in mind. The primary mission of the social work profession is to enhance human well being (Schissler-Manning S, 2003. ) Human service organizations function to protect, maintain and enhance the well being of individuals through services that defines, shape, and alter their personal characteristics and attributes (Hasenfeld,1983. The social worker must have strong ethics and morals and also follow professional codes and obey the law. I have wanted to be a social worker and work in the human service field for as long as I can remember. I love helping other people and making a positive influence on their lives. I think my strong moral and ethical standing will take me a long way in the human service field and assist me in becoming a caring and dedicated social worker. I have a clear understanding of what is right and wrong and tend to think things out rather than make rash decisions. I think my biggest weakness is possibly having too big a heart. I tend to become emotionally and personally attached very quickly. I have trouble turning people who need help away and think about the people that I help even after my work day is done. As a human service worker, I know this is something that I need to work on. It is not good to become personally involved with the client. I know that if I continue to use to good ethical judgment, follow professional rules and the law, I will be ok. My plan for ensuring good ethical decisions in my career is to make good moral decisions, ask for guidance from my leaders and co-workers, follow the NASW code of ethics and keep the best interest of the client and community in mind. Self regulation is essential to professional ethics and professional leadership (Schissler-Manning S, 2003. ) Using both internal and external regulation is imperative in the human service field. Internal regulation is our conscious. I will listen to my conscious when making ethical decisions, because I know those decisions will affect the lives of others. The external regulation or (code of ethics), is equally important. The National Association of Social workers or NASW code of ethics is intended to serve as a guide to the everyday professional conduct of social workers (Schissler-Manning S, 2003. ) By following the code of ethics, as well as listening to my own ethics and reasoning, I will be able to assist the client to the fullest while keeping the organization and community’s best interest in mind. I am sure I will face ethical dilemmas along the way, but if I follow code and use my morals and personal discretion, I am sure that I will make solid ethical decisions. Being a social worker is something that I have wanted to do since I was a child. I realize that by making the commitment to help and serve those that need assistance, I am agreeing to make good ethical decisions. It is important that I stay morally true to myself as well as be professional. I will strive to be the best social worker that I can while following procedure and always looking out for the clients well being.

Child development Essay

WHAT HAVE YOU LEARNED? Body Changes 1. The study of human development is a science because it depends on theories, data, analysis, critical thinking, and sound methodology just like every other science. 2. The five steps of the scientific method are: 1) begin with curiosity 2) develop a hypothesis 3) test the hypothesis 4) draw conclusions 5) report the results. 3. The research on SIDS illustrates the replication and application of the science of child development by repeating the study and using different participants from other cultures. 4. Known: – birth order did not matter – other factors can increase the risk -sleeping position mattered -back sleeping reduced SIDS Unknown: – if its genetics. – why it still occurs 5. Nature refers to the influence of the genes that people inherit. Nurture refers to environmental influences, beginning with the health and diet of the embryo’s mother and continuing lifelong, including family, school, culture, and society. Brain Development 6. 7. Exaggeration of human sex differences is distortions that develop mentalists seek to avoid. People tend to notice differences and jump to conclusion that something important is lacking. 8. 9. 10. People from several groups can share a culture because it is a system of shared beliefs, conventions, norms, behaviors, expectations and symbolic representations that persist over time; it is a powerful social construction. 11. The term race has been used to categorize people on the basis of physical differences, particularly outward appearance. The term ethnic groups are people whose ancestors were born in the same region and who often share a language, culture, and religion. 12. SES reflects family income, but not income alone. The education and occupation of the head of the household, or of both parents, and sometimes the average education or income of the other residents of the neighborhood, also used to determine SES. Improved Motor Skills 13. 14. 15. The implied view of human development is an ongoing, ever changing interaction between the physical, cognitive, and psychosocial influence. The crucial understanding is that development is never static but is always affected by, and affects, many systems of development. Injuries and Abuse 16. It is more accurate to consider the system of development rather than each part in isolation because just like the way the natural world changes over time, the human growth follows diverse patterns and paces. 17. Bronfenbrenner emphasize in his ecological systems approach that develop mentalists must consider all the systems that surround each person, just as a naturalist examines the ecology of each organism, considering the interrelationships between it and its environment. 18. All persons born within a few years of one another are said to be the same cohort. Members of each cohort are affected by the values, events, technologies, and culture of their era. 19. The biosocial development includes all the growth and change that occur in a person’s body and the genetic, nutritional, and health  factors that affect that growth and change. The cognitive development includes all the mental processes that a person uses to obtain knowledge or to think about the environment. The psychosocial development includes development of emotions, temperament, and social skills. 20. Scientific observation requires researchers to record behavior systematically and objectively, using behavioral definitions and timed data. The experiment is the research method that scientists use to establish cause. 21. Experimenters use a control group as well as an experimental group to find out whether an independent variable affects the dependent variable. 22. Using independent and dependent variables make it easier to learn what causes what because the researcher can conclude how the independent variable caused whatever changes occurred in the dependent variable. 23. 24. 25.

Psychoanalytic Theories Essay

The psychoanalytic theories of Freud, Jung, and Adler are similar in so many ways, but different at the same time. Each one starts their theories of by studying the behavior of young children as they developed into young adults. By studying their behavior as a child showed that, the events and activities that the child experience affected them as adults. What the child experienced at a young age affected each child differently, from making them feel inferior or powerless to their peers and parents. These feelings led to them having inferior complex as adults. Freud, Jung and Adler had their own view on the human behavior. Jung is unique in recognizing that the ‘dissociability of the psyche’ is a fundamental process that extends along the continuum from ‘normal’ mental functioning to ‘abnormal’ states. However, when the cohesion of consciousness is shattered by extreme childhood traumata, as it is in the development of multiple personality, this natural differentiation of function is intensified and the dissociative splits between autonomous forces in the psyche become more extreme. In addition, the phenomenon of multiple personality is, in turn, important for realizing the central significance of dissociation in the complex theory and provides an excellent contemporary clinical example of the archetypal ground of the psyche (1989). Freud’s speculative reconstruction of the original human family consisting of a dominant, powerful man governing over a subordinate group of women and younger men, and accounting for the origin of behaviors such as the incest taboo, guilt, totemism, and marriage outside one’s own social group. His approach, theories, and methods have been criticized for several reasons: the unsystematic and uncontrolled manner of data collection and interpretation; an overemphasis on biological factors, especially sex, as the major force in personality development, and an excessive deterministic or mechanistic view of the influence of past behavior on a person’s present functioning (2006). Adler theory was different from Jung’s and Freud’s, his theory was based on human motivation, individual psychology, inferiority and superiority complex, organ inferiority and aggression driven. Unlike Jung and Freud their theories were more based on the sexual behavior of a person, Adler studied each person’s motivation for their actions. During his studies he discovered femininity in women and the masculinity in men. He believed that all children were powerless and dependent because of the position in today’s sociality. This did not only play a role in sociality but as well in the order in which you were born in your family. Throughout each chapter I found numerous traits and characteristics that I agreed with but the two that stands out the most to me are superiority complex and the aggression drive found in Adler theories. Superiority complex is in everyone someway shape of fashion; it is just human nature to want to control someone or something in life. As a child we are looking up to everyone and wanting to be in their position because it looks a lot better from where we stand. The superiority complex goes hand in hand with the aggression drive due to the fact that we are so ready to be an adult. The aggression drive trait pushes us to be more aggressive in accomplishing our goals to be a successful adult and have the finer things in life. We all have different personalities however the superiority complex and aggression drive characteristics is majority of all of us, however in Freud’s studies he created several stages they he believed people go through for example the phallic and oral stage as a child. These stages are something that children go through but grow out of them as an adult, I disagree with these stages because as a child you are learning new things every day and by learning something different your judgment will become better and you will know what and what not to do. Adler, Freud and Jung had their own personal psychoanalytic theories based on sexual behavior, childhood experiences, and other major events that happen throughout their lives. The study of the human personality is always changing and developing new traits and characteristics, no one person is the same but we all have similar traits and characteristics. Psychoanalytic theories are good to help better understand a person’s personality but it is not a tool that can really be reliable if you do not study the individual’s background and religion. ?

Healthy Promotion Proposal Essay Example | Topics and Well Written Essays - 500 words

Healthy Promotion Proposal - Essay Example on, the parents can also benefit from the project since the children will be educated on how to include the whole family while planning the healthy meals. The project will utilize the education strategies that are easily understandable by the target population. The scholars will be taught how to make healthy food choices, based on the available food items in their localities. Concepts of balanced diets and portion sizes will be explained to them in simple ways that are easy to understand. The educators will use models of the Plate method and Food pyramid to explain portion sizes and different colors to represent the various food groups. For instance, the educators will use white to represent starches and carbohydrates, green for vegetables and golden brown for proteins. The educators will also include activities that help in the attainment of the project goals. For instance, the students will be taught how to make diet plans that include the correct portions sizes for each food group. They will also be taught on the various food options that are healthy, for example whole grains instead of refined carbohydrates, unsaturated fats instead of trans-fats, etc. Exercises will be held after the teaching sessions to test their level of understanding and also to reinforce the knowledge acquired in the oral teaching sessions. Apart from designing meals, the students will be educated on the physiological consequences of taking certain foods. They will be taught on the roles of the different food groups in the body such as provision of energy, digestion and glycemic index, storage of excess energy and development of non-communicable diseases such as cardiovascular diseases and obesity. However, the educators will ensure that they are keen to avoid using technical terms to facilitate easier understanding of the concepts. The project is important to the target population in several ways. First, it provides basic knowledge on proper nutrition principles, thus facilitating

Best friends and archenemy Essay Example | Topics and Well Written Essays - 750 words

Best friends and archenemy - Essay Example The paper will analyze the relationship that exists between two contrasting extremes in our lives, our best friend and archenemy. Growing up each individual develops a keen interest in two people in his or her life, the best friend and the archenemy. The majority of people only relate relationships to the positive feelings we possess towards other individuals, however, in our subconscious mind we share our bond with our enemies. Some might even have a closer bond with their archenemy than their best friend. The archenemy has a vital role in each person’s life as he influences the decisions one makes and the way in which one behaves. The constant competition with the enemy is a driving factor for many individuals and yet they can spend their entire lives without realizing it. Best friends have a supportive role and play as a source of comfort and warmth for each individual. Enemies on the other hand bring out the competitive side of a person and push him or her to doing things they would be able to achieve without a stimulation factor. This shows the importance of an archenemy in a person’s life and how without this individual life would be very different and even worse than one might presume. Having the two in one’s life is like the day and the night. The essence and uses of the two times frames are different, we use the day to work, socialize with others and improve our social status. On the other hand, we use the night to sleep so we can have enough energy to vary out the activities that are essential in our lives. Such is the relationship between our best friend and archenemy. One provides us with the light and comfort meanwhile the other gives us the drive to excel in our lives. Without either of the two individuals, our lives and the measure of our success would be limited. A best friend picks us up when we are down, and is there to listen to us when nobody else will. He reassures us of our strengths and the good things that we have in our lives. The presence of our best friend makes us feel warm and comfortable even in the absence of words. A best friend is like a brother or sister and at times can be like a mother or a father. The archenemy is like an intruder, someone whose existence creates tension and increases your heart rate. In every situation he is always the target and the one to beat. He is like a catalyst in the reaction of life. There is no way one can truly achieve his full potential without being pushed or motivated. The archenemy also brings the joy and satisfaction that comes from a best friend. The victories one has over his rival can be even more welcomed than the good times he shares with his or her friend. As much as people might want to deny it, the archenemy is just as important as the best friend, and has an even larger role to play in some situations. Even in a movie there are two roles the good and the bad character. In the absence of a bad character, the hero is unable to shine or show his brilliance. He uses the negative attributes of the villain to capture the hearts of the audience and attain his heroic status. The characters need each other, just like each person needs both a best friend and an archenemy. The two are very different and yet so similar. They both make lasting impression in an individual’

Organizational Behavior Term Paper Example | Topics and Well Written Essays - 750 words

Organizational Behavior - Term Paper Example It is mainly the human resource department that has to develop diversity related program. However, organizational diversity is not possible without the support of the senior management. Firms that are able to embrace this diversity and over that realize the benefits from it are the ones that benefit from such workforce diversity. Large multinational today are working with employees coming from different culture and countries and they are successful at the same time. Communication is the exchange of information or ideas from one party to another. Organizations cannot operate if there is no effective communication. It is the life source in any company because the organization is made of people who need to interact in order to work together. It creates mutual trust and understanding among the management and the employees else the production can come to a halt with ambiguous information and miscommunication (Daft, 2001). Effective communication helps to promulgate and clear the goals and interests of the organization in all the workers. For example if there is no effective communication then the employees would not know the goals therefore they will not work hard to achieve them which will impact the productivity. They will not know their responsibility, the supervisor will not be able to give feedback to the employees, and the manager will not be able to train the employees. The effects of absence of effective communication are endless, as the organization increases in size communication can end up being part of diseconomies of scale. This is why firms tend to focus on the communication channels in an organization be it a small or large business. Business ethics is the behavior of the firms in dealing with their day to day operations. This is related to morals and principles. This principle is not confined towards the interaction of a business enterprise towards the economy as a whole but also towards a single individual. The concept gained more popularity in the 21st century due to the awareness in people as well as the emergence of pressure groups who are taking an active role in standing against such corporations who are violating the laws pertaining to their business ethics (Robbins & Judge, 2004). There are many top global brands around the world that have been fined millions of dollars as they have broken the ethical and antitrust laws. Apart from that they have a negative reputation among the consumers. The problem is that the amount of dollars that they get fined is way less than what they earn therefore they continue with their way of doing business. This indicates that money is the driving force in all this. The businesses gain in the short term but on the whole it undermines the economy. US Rep. David Scott was fined by the state ethics commission $7500 for the use of campaign money for the personal use. This was against the ethics commission.Change management is a common word used in organizations these days. It is a systematic way of incorporating the change within an organization for the most effective outcomes. An organization has to implement the changes in the

Heritage Tourism Essay Example | Topics and Well Written Essays - 2000 words

Heritage Tourism - Essay Example It is in the 1990s that the tendency to boldly state the function of tourism and investigate the conscious and unconscious forces that foster tourism as an expression of a facet of human life became in vogue. During these period researchers working independently arrived at the nature of tourism as method of forming opinion on the nature of local people that the tourists visited. Moreover, the scholars also unearthed the social compulsions that make going to places as an essential ingredient of modern living and the pseudo-cultural experiences that are generated artificially to fuel the growth of a flourishing business activity. Many social scientists inspected "the use of tourism to make, re-make and/or de-make specific peoples, places or pasts." (Hollinshead, 2004, p. 25) The present study focuses on central ideas of four authors whose monumental contribution, to the understanding of the discipline of tourism, is a necessary backdrop for our learning of postmodern issues in tourism. They are AlSayyad N., Hewison R., Horne Donald and Dolan D. The authors are able to give a penetrating vision of the various aspects of post-modern heritage tourism. AlSayyad explores in his writing the heritage and tradition of tourism and contributes sig... Heritage today is created and propagated and it plays a major role in gaining national identity. He argues that 20th century has been a period of travel and tourism. Travel industry knows too well that it is selling only dreams. The industry knows that the tourists are too nave to realize that he or she is treated to a fake experience. The old concept of tourism as a quest for knowledge, self-improvement and authentic experience is hardly found in today's tourism. Instead, shopping, dining, wining and evening entertainment are becoming in many cases more important than the visiting of monuments. One of the appalling tragedies of postmodern tourism is the directed tour that a tourist is supposed to cover in a package. In the past travel was undertaken as a finishing school for a man of leisure and culture. Now the tourist is compelled to travel as a part of social norm and often the itinerary in such travels are unauthentic experience the tourist is forced to endure. Alsayyad (2001) c alls it " sites of 'authentic fakery' such as Las Vegas or manufactured heritage theme parks of 'fake authenticity'. There are many such symbols of modern tourism, which can vie with any monumental heritage site of the past. In fact McDonald's and Disney have more popularity as symbols of culture. In the era of increasing globalization Disney theme parks in many parts of the world stand for the weakened notion of statehood having been replaced by a plutocracy of the world governed by a multinational corporation. It is a paradox today that people travel to actual destinations for a virtual experience. Destinations could be Taj Mahal. Pyramids or the Great Wall of China but the experience is stage managed by recreational aspects of enjoyment rather

Deontological Ethics Case Study Example | Topics and Well Written Essays - 1250 words

Deontological Ethics - Case Study Example The second ethical problem is how the external auditor would perform his function in the conduct of external audit.. Deontological framework takes a normative ethical position that judges the morality of action based on latter’s conformity to rules or rules. It is sometimes called duty-based ethics or rule-based ethics because a person is bound to ones duty (Hartman, 2004). It is differentiated with consequentialism where the rights are determined by the consequences. The primacy or importance of the rules is clear in deontological. The validity the rules would have to relate them with what is universal and rational man ought to do under the circumstances. Thus, Kant ethics which will be used in this is paper since it is deemed to under this type of ethics because of the principle of universalism (Weiss, 2008). This should be deemed accomplished as found in section 2.1. The first issue is on the interpretation of accounting rules in the preparation of the financial statements. Case facts provide in the preparation of its financial statements, that WorldCom used a liberal interpretation of accounting rules. Interpretation could of course be liberal, strict or just be neural enough to balance the two extremes. Since the company has a purpose in having a liberal interpretation which is make it appear that its profits were increasing, the company must have reason for doing so. It has done the same by writing down in one quarter earnings the cost of company expenses expected in the future so that is it would have bigger losses in the current quarter but smaller ones in the future quarters (Moberg, 2010). The idea was to show trend of constant growth in the profit of the company as a sign of growing or sustainable company. In other instance involving its acquisition of MCI, WorldCom had the accounting opportunity to reduce the book value of some MCI

International Business Essay Example | Topics and Well Written Essays - 1000 words

International Business - Essay Example Unlike Asia Tile, Platinum manufactures tiles both for import and export. At first, Platinum exported their products mainly to the United States and to several other countries, such as China, Malaysia, and Vietnam. But, due to a change of demand for the tiles’ motive, PCI started to decrease their export to the United States. However, the revenue gained from exporting to the United States is not as much as the revenue achieved from exporting to Malaysia, Vietnam, and China. The raw materials needed to manufacture exporting goods to the United States are relatively scarce in Asia. As such, this has caused the production cost to increase as the price of the raw materials increase due to scarcity. This case has become a challenging issue. PCI also outsources several of their intermediate goods from countries around Asia. They import their glaze materials, as well as coloring materials from a company in China called China Glaze. PCI gets better quality for these materials for a si gnificantly better price. However, outsourcing goods from other countries have some significant disadvantages. It is time consuming, and sometimes the coloring materials do not properly match with what PCI needs. If PCI needs to produce a certain type or motive immediately, it will not be able to use the outsourced goods as they are very time consuming. John Koh stated that the process of outsourcing the intermediate goods can be a very complicated and tedious chore. There was one time where the goods (China Glaze) were rejected because it did not meet the standards of PCI’s expectations. Therefore, they had to ship it back to China for an exchange of the better quality products, though sometimes they may even have to remake the mixture of the coloring materials in order to match the original design (the percentage of which coloring materials to be used). Not only does this get complicated at times, but it can be very time consuming (it can take more than a month for the mate rials to be received). There is also a challenging issue when it comes to machineries. PCI bought most of their machines from Europe. Therefore, when the machine either malfunctions or breaks, it takes a few days for the technician to arrive from Europe. The machine’s company will not let one of PCI’s engineers study and fix the machines as the repairs require careful and professional attention. The consequence when a machine breaks down is a decrease in production for several days. Back then, Platinum Ceramics Industry was the leading ceramic tiles manufacturing company in Indonesia. But, due to an increase in competitors, it started to lose their market. To solve this issue, PCI decided to expand their company by building new factories to manufacture export goods. Some challenges PCI encountered building new factories were the risk of market failure, the need to find decent raw materials locally to minimize production cost, and the shipping costs. However, if the loc al raw materials did not meet the standard of export’s quality, then outsourcing intermediate goods would be required. The things that need to be observed and studied in this case are reflected in Michael Porter’s Diamond model. It discusses the significant factors that we should study in an international business. These factors are demand condition, related supporting industry, firm’s strategy, infrastructure and rivalry, factor condition, and government. Demand condition